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Bojoko helps you find new online casinos. UK casino operators launch new online brands at a steady pace. However, it's hard to keep up to date on all new releases.

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This is where Bojoko comes in. We attend industry events to network with new casino companies and form lasting partnerships with the established operators. This way, when there's something new in the pipeline, we're among the first to hear about it and add the new UK casino on our site.

On Bojoko, new casinos get their own listings that tell you what the site is all about. You can also read first-hand accounts of what it's like to play at a particular casino before making up your mind.

On this page, you'll find the latest UK casinos in the order they're published. In addition, there's a hefty info package about the current and upcoming casino trends making waves in Britain and abroad.

Brand new online casinos - October 2021

The constant flow of new casinos is overwhelming, so we are here to help you. Browse our list of brand new online casinos launched in 2020 and 2021. All of the new casinos listed here are fully licensed by the UK Gambling Commission.

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Read more about new casinos

On this page, you'll find the best new casinos and learn what is in right now.

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Finding new online casinos launched in the UK doesn't need to be difficult. We keep our ear to the ground so you don't have to. On this regularly updated page, we list all new UK casinos.

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Best new online casinos [UK]

The best new casinos in the UK create a unique casino experience by:

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How to find new casinos

1. Find a new casino from our list

Here on Bojoko, we have a massive list of new casinos. Use ready-made filters to fine-tune your search, or add personal filters to find the perfect casino for you.

2. Read the reviews from users and experts

After choosing a new casino, you can read what our experts and other users have said about it. These first-hand accounts will give you a clear idea of what it's like to play there.

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Every review page has a big green ‘PLAY HERE' button that takes you straight to the casino. If we have a special bonus offer for that casino, that button is the way to get it.

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Many new casinos have enticing bonus offers. Keep an eye out for them while you read the reviews. You can collect your bonus when you register an account and deposit.

Current trends on the latest online casino sites

The latest casino sites drive the innovation and evolution of the whole industry. Here are some of the trends and features that are making their way to online casinos in 2021:

• Tougher regulation
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• New payment methods
• Instant casino play with online banking credentials (not yet available in the UK)
• Increasing focus on mobile usability
• A bigger selection of live dealer casino games
• More online slots from new suppliers
• Gamification and social gaming

Recent online casino regulation in the UK

The UK Gambling Commission is constantly updating its licensing conditions, i.e. the rules all UK casinos have to follow. The commission's mission is to make playing in an online casino safer and more transparent. The new rules tackle business practices deemed harmful to the players and the industry at large.

Here are some of the major changes that took effect in 2019 and 2020. UK-licensed online casinos must now:

• Request all casino documents and complete the KYC before you can access the games
• Allow you to withdraw your real money balance, even if you've taken a bonus
• Show you all the relevant terms and conditions in the offer

We keep a close eye on the latest developments in gambling regulation. For example, in 2018 we surveyed all our UK casino partners to see how they were going to respond to the updated licensing conditions.

Modern casino banking methods

As new payment methods are introduced, they're soon adopted by the online casinos. For many years, players have been able to use PayPal in online casinos. Now there are also:

These new payment solutions provide more flexibility and cater to players with different needs.
In the future, you may be able to access the casino, complete the KYC procedure and make a deposit simply by logging in with your bank credentials.

Unfortunately, this instant casino option isn't yet available in the UK. However, the pressure to create such solutions for the British market is growing.

Cutting edge mobile casinos and apps

All new casinos feature a mobile version. The quality varies: some are innovative mobile-first casinos. On other sites, the mobile usability feels like an afterthought, although this has become rare.

All new mobile casinos run on the browser, but some also feature dedicated apps for Android and iOS.

You can also go back to our list of new casinos and use the New mobile casinos quick filter to see new sites with a strong focus on the mobile experience.

Recently launched live dealer casinos

Most new casinos offer live dealer casino games right from the start. They often feature live tables from the leading live casino providers, such as Evolution Gaming.

We have compiled all the info about live dealer games, bonuses and sites on our live dealer casino page.

Return to our new casino list and use the New live casinos quick filter to show you recently launched sites with the largest selection of live dealer games.

New casino game providers

There's a constant demand for new UK online casino operators and the same goes for new game suppliers. New casino providers have to compete with the existing market leaders, and this can be only done through innovation.

Some new game studios have also teamed up with mega operators with existing distribution network. For example, many small studios launch their games on Microgaming's Quickfire platform. You can find these in the best Microgaming casinos.

Fresh gamification and loyalty programs

Although bonuses are still on the table, casinos are trying to find alternative ways to create extra value for the players. Casino gamification was all the rave a few years ago. However, the introduction of new gamification casinos seems to have slowed down.

Casinos try to make their players stick by rewarding them on a regular basis. The best casino loyalty programs achieve this time after time. Well-polished VIP schemes are not always found on the newest casino sites. New casino launches sometimes kick things off with the minimum viable product and leave the fine tuning for later.

New vs. established casinos

When you compare new casinos with long-established ones, there are some differences. As they have to stand out from the crowd, new casinos tend to adopt the modern trends from the start.

In addition, new casinos may initially offer very competitive bonuses that may even bring them losses in the short term. However, casinos often scale down the bonus packages when they have a larger player base.

A vast majority of the old casinos have just enough players to keep them profitable but not enough to justify a major overhaul. These sites will likely stay as they are and slowly die away. If it ain't broke, don't fix it.

This doesn't mean that classic, popular casinos don't get a facelift every year or two. Some of the best online casinos are over 10 years old and still going strong.

These sites have stayed competitive and continue to appeal to new players. The best old casinos have had the time to build a reliable product by fixing all the bugs and streamlining the user experience.

Take a look at upcoming brand new casino launches

The launch of brand new online casinos is worth the wait. Here we list online casinos that will have a launch date in the very near future.

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Stay tuned to this updated spot!

New casinos and responsible gaming

There are a ton of new casinos popping up and players are eager to try them out. Everything new is always better, right?

Many new casinos are part of a larger company that operates up to dozens of different casinos. By always creating new sites, you are likely to try out one of their brand new creations thinking that it is something different.

To a casino operator, it's all the same which casino you play on, as long as it is part of their casino family. This is why new casinos are trying out unique themes and gimmicks. Wide array of styles attracts a wide array of players.

Gambling is risky and should always be seen as a form of entertainment. Only play with what you can afford to lose and don't try to fix any financial issues with gambling.

FAQ

When you try out the newest online casinos, you want to know how they differ from the rest of the UK-licensed casinos.

This is what you can expect in the newest casinos in the UK:

• Welcome bonus packages, no deposit bonuses and casino offers
• New online casino features
• Latest online casino trends

Often yes. If the new casino is very generic in other aspects, the obvious way to stand out is to welcome new players with big bonuses. Sometimes the bonuses offered by new casinos are so good that they actually generate losses to the casino.

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Return to our list of new casinos and use the quick filters to see the newest online casino bonuses in each category.

Bojoko is a great place to find new online casinos with a UK licence. Go to our list of new casinos and apply quick filters to narrow down your search.

You can filter and sort new casinos based on 39 variables, including:

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• User reviews

With so many new casino sites to choose from, picking a new place to play can be a bit overwhelming. Safety should be on top of your mind when choosing a new casino in 2020. All new UK casinos listed on Bojoko feature:

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• Reliable banking methods

You can read online casino reviews, made by users just like you. Remember to also check the casino terms and conditions to avoid any unpleasant surprises.

On Bojoko, casinos create their own listings that can be reviewed and rated by our active community.

Many casinos get in touch with us about partnerships, but we also try to be one step ahead and learn about new casino launches by:

• Attending expos and other industry events
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Bojoko partners up only with trustworthy casino companies. Here you'll only find regulated, legal online casinos.

We try to show you only casinos with a valid UK license. However, when using casino filters, you may encounter casinos without such license. However, we block users with UK ip addresses from accessing these sites so you don't accidentally end up in a casino without a UK license.

Newly launched casinos differ a lot from each other. Some have an original approach and get it right from the get go. However, sometimes the product isn't 100% finished at the time of the launch. Getting there may take a while, whereas older brands can already offer the experience you are looking for.

The other extreme are generic casinos that are fully functional from the start but also indistinguishable from every other site using the same casino platform. This doesn't mean they are bad casinos, just unimaginative.

Established in 1970,^[1]Grosvenor Casinos (formerly County Clubs and Grosvenor Clubs) is a UK-based chain of 53 casinos located in major towns and cities across the UK, with two unbranded sister casinos located in Belgium. Grosvenor Casinos is owned by The Rank Group who operate exclusively in the casino, bingo and online gaming industries across Belgium, Spain and the UK.

As of June 2014, revenue was reported at £391.2m, with an operating profit of £56.8m - coming from a total of over 1.7 million customers per year.^[2] Of these 1.7 million customers, over 8.5 million customer visits occur every year. The Grosvenor casino network currently employs over 6,300 employees across the UK. Their online casino hosts over 250 games with themes spanning from traditional roulette, blackjack and poker - to the more modern slot styles and live gaming. Grosvenor are licensed and regulated by the UK Gambling Commission.^[3]

Originally ‘County Clubs’, the casinos came to be known as ‘Grosvenor Clubs’ and in 1969 on 2 January, Grosvenor Clubs officially changed name to ‘Grosvenor Casinos’.

Grosvenor Casinos is currently the shirt sponsor for Fulham F.C. Grosvenor signed a deal to become the London club's main team partner in July 2017.

History[edit]

Acquisition of the Ricoh Arena casino[edit]

In April 2009 Grosvenor purchased the casino inside the Ricoh Arena complex in Coventry for £650,000.^[4]

Leaving the British Casino Association[edit]

During 2009, Grosvenor Casinos announced they were leaving the now defunct British Casino Association (BCA). The BCA existed to promote casino best practice and influence UK government legislation surrounding gambling. Reportedly the BCA began to fail in promoting and improving the casino industry, and once annual membership fees were raised to £140,000, it saw the departure of Grosvenor, just as the large Gala Coral Group had withdrawn in October 2008.^[5]

Loyalty card scheme[edit]

In May 2012, the first roll out of a new plastic card service in Grosvenor Casinos was implemented with ‘Grosvenor Play Points’ entering 35 casinos across the UK. This came as a result of the Grosvenor Casinos and Play Points brands merging to create one loyalty card.^[6]

Gala takeover[edit]

Grosvenor Casinos completed their takeover of 19 casinos from the Gala Coral Group across the UK on 12 May 2013 ^[7] making them the largest casino network in the UK. A similar deal to acquire 23 casinos from Gala had previously stalled in 2012 due to a decision by the Competition Commission and OFT.^[8] The revised deal in 2013 saw 4 casinos removed from the agreement.

Redtooth partnership[edit]

On 28 April 2014, Grosvenor Casinos announced a two-year partnership with the world's largest live pub poker tournament group Redtooth Poker. Grosvenor Casinos hosted the regional and national UK finals and online events. The move integrated Redtooth Poker and Grosvenor's own poker tournament, the Grosvenor UK Poker Tournament (GUKPT).^{[9][dead link]}

Live events[edit]

On 25 March 2011, Grosvenor Casinos announced they were to host new poker event called the Goliath. Designed to attract up to 1,500 players, the Goliath had an initial buy-in at £100 + £20 and offered a guaranteed prize pool of £100,000, with 25% of the registration fee going to the Marie Curie Cancer Care charity.^[10] The most recent Goliath event in 2014 became the largest poker tournament ever held outside of the US with a total of 3,394 players entering.^[11] For the 2015 event Grosvenor estimate over 4,000 participants will enter.^[12]

Grosvenor employees also played the highest poker tournament on record at the top of Mount Snowdon in September 2011. The 3,500 ft. stunt was attempted to raise money for the Marie Curie Cancer Care charity, with a total of £11,000 being collected.^[13]

Controversy[edit]

In December 2006 staff walked out of four Grosvenor Casinos in London in a dispute over pay increases.^[14] A month later, around 300 workers went on strike over the same ongoing dispute.^[15]

In September 2014 Northern Ireland's Social Development Minister, Nelson McCausland, dismissed the idea that a Grosvenor Casino could open due to the ongoing ban on casinos.^[16]

Technology[edit]

In November 2011, Grosvenor installed software that would spot cheating at roulette tables. Developed by Ipsotek, the software detects a cheat called 'top-hatting', as well as detecting cheating after 'last bets' has been called. The software is linked to CCTV cameras monitoring the table at all times.^[17]

In October 2012, Grosvenor introduced a new product to the casino industry, Pinball Roulette machines. The new machine offers single player roulette game and the ball is launched by a pinball-style trigger into the wheel. The main feature of the product is that it offered the player control over when they wished to spin the ball. Thirty of the machines, developed by Austrian Gaming Industries, were installed at 22 clubs across the UK.^[18]

During November 2013, Evolution Gaming joined Grosvenor Casinos to create a ‘Live Casino’ targeting players on their online casino.^[19] The games include blackjack, roulette and baccarat and are available 24hrs a day, 7 days a week. The live game system is designed to produce an environment more closely matching a real casino experience.

In July 2013, Grosvenor Casinos in London, Reading and Coventry created the world's first multi-site cloud casino experience called the IGT Cloud. The new technology offers analytical reporting tools which offer insight into product performance on a game-by-game basis. Operators can remotely change the games on the floor to provide a more customized gambling experience.^[20]

Grosvenor Casinos partnered with Tensator in 2014 to create virtual casino hosts. The Tensator Virtual Assistant Ultra stands 50 cm x 50 cm and replicates a live game in real time. The assistant also offers a range of information for players and other frequently asked questions.^[21]

In February 2014, The Rank Group and Grosvenor Casinos joined with Jumio to use their Netverify solution. This was integrated into the casino's online database and is designed to provide customers with a more efficient identification procedure. Customers are required to scan their passport or driving licence via their device camera, and Netverify then authenticates it using a range of security features.^[22]

In November 2016 Grosvenor Casinos has confirmed the launch of new sports betting offering for its online and land-based players.^[23]

Awards[edit]

International Gaming Awards[edit]

Grosvenor and Rank were awarded the 'Casino Operator of the Year' award at the 2013 International Gaming Awards.^[24] Rank Group were awarded the 'Socially Responsible Operator of the Year Land Based' award in 2014 and 2015.^[25][26]

Women in Gaming Awards[edit]

Grosvenor Casinos’ HR team were awarded Team of the Year at the Women in Gaming independent annual awards in June 2012. The team, led by Fiona Regan Head of HR, were awarded for their successful Hearts and Minds initiative, which focused on internal and employee recognition.^[27]

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In 2014 they won the same award whilst also picking up the Inspiration of the Year award.^[28]

References[edit]

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1. ^'Rank - Grosvenor Casinos'. Rank.com.
2. ^'Rank - Grosvenor Casinos'. Rank.com.
3. ^'Gambling Commission'. Gambling Commission.
4. ^'Sold Ricoh casino in £1m revamp'. BBC News.
5. ^'Casino operator's withdrawal leaves trade body floundering'. Financial Times.
6. ^'Grosvenor Casinos places bet on Plastic Card Services'.
7. ^'Mecca Bingo owner Rank buys Gala casinos for £205m'. BBC News.
8. ^'Rank takeover of Gala sent to Competition Commission - BBC News'.
9. ^'Redtooth wins at Grosvenor Casino'. The Star.
10. ^'1,500 Runner Grosvenor Goliath Announced in Coventry'. UK Poker News.
11. ^'World poker: Goliath smashes record for biggest poker tournament held outside US'. The Mirror.
12. ^'Goliath Poker Tournament 2015'. Retrieved 14 July 2015.
13. ^'Stakes are high for Snowdon poker'. Wales Online.
14. ^'Casino staff to strike in row over pay deal'. The Guardian.
15. ^'Casino staff walk out over pay'. BBC News.
16. ^'Nelson McCausland says casino ban will not be removed'. BBC News.
17. ^'Casino cheats snared by smart camera system'. New Scientist.
18. ^'G Casinos get pinball roulette'. InterGame.
19. ^'UK – Evolution doubles Grosvenor's online live dealer offer'. G3.
20. ^'Grosvenor Casinos to manage gaming machines from the cloud'. TechWorld.com.
21. ^'Tensator's Virtual Assistant proves safe bet for Grosvenor Casinos'. Tensator.
22. ^'Rank identify Jumio as new partners'. SBC News.
23. ^'Grosvenor Casinos launches new sportsbook with Kambi'. SBC News. 16 November 2016.
24. ^'IGA Winners 2013'. Gaming-Awards.com.
25. ^'IGA Winners 2014'. Gaming-Awards.com.
26. ^'IGA Winners 2015'. Gaming-Awards.com.
27. ^'Grosvenor Casinos HR team wins prestigious award'. InterGame.
28. ^'WIG Winners 2014'. Gaming-Awards.com.

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